Saturday, March 26, 2011

The Home Selling Process: Staging Your Home

The Home Selling Process:  Staging Your Home
Baltimore Home Sellers Guide  
 
Three things to remember:

1.
You don’t get a second chance to make a first impression.

2.
A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did.

3.
Most buyers make decisions about the property they see within the first 15 seconds of entering the home.

What Can Staging Do?

 
Location
Cannot be changed
Size
Difficult to change
Amenities
Can be changed
Condition
Can be changed

 

Adding cost-effective
amenities and improving the general cleanliness and condition of the home is what we call “staging.”

When a seller stages their home, one of two things happens:

1.
The home becomes more valuable than other comparable properties in that price range.

2.
The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.*

*Based on the national best-seller
 SHIFT: How Top Real Estate Agents Tackle Tough Times
by Gary Keller

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